The lack of comprehensive and inclusive sexual education in the United States is a significant public health concern that requires a reimagining of health promotion during the age of social media. This necessity bore The Sex Wrap (TSW), a podcast-based sexual health intervention that aims to fill in educational gaps by providing a free platform for sexual health information, resources, and participant-generated questions answered by professionals in the field. TSW podcast research team utilizes Instagram to promote the intervention, which provides a case study for determining the usefulness of social media as a health education tool. Through analysis of user engagement and demographic data we have found that Instagram can be successfully utilized to reach at risk adolescents and emerging adults, draw more individuals to the intervention, and increase access to sexual health information.
